CONSUMER BEHAVIOR 102: UNDERSTANDING THE CONSUMER JOURNEY ANALYTICS

Consumer journeys aren't created; they are discovered.
Both marketers and entrepreneurs can both agree on this. Consumer dynamics is changing and evolving on a daily basis. While understanding trends and the different platforms is an absolute necessity in digital marketing, so is getting an in-depth analysis of your audience. Creating a connected customer analytics journey is critical to the success of overall marketing strategies.

5 COMMON MISTAKES TO AVOID IN YOUR DIGITAL MARKETING FUNNEL

What is a digital marketing funnel? This is a framework that helps you to define, understand and follow the different stages buyers pass through during the consumer lifecycle. It is the flow through which a potential customers lands on your site and then takes a desired action.

HOW TO SELL YOUR BUSINESS STORY ON FACEBOOK AND INSTAGRAM

A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.

FACEBOOK MESSENGER ADS: A SIMPLE GUIDE FOR BEGINNERS.

Due to the huge number of requests, I have decided to do a piece on the different types of messenger ads. The potential of Facebook Messenger ads is amazing. With so many users on the platform, this is the platform to use when creating ads and marketing strategies for your business.

CONSUMER BEHAVIOR 101: UNDERSTANDING THE FEMALE CONSUMER.

For a long time, women's impact on consumer behavior has been ignored but this trend is quickly changing. Women control 51% of the wealth globally, they influence 90% of home purchases and 70% in travel and leisure. Due to this researchers and influencers are going out of their way to make sure that they understand women better.

RECENT FACEBOOK CHANGES AND ITS IMPACT ON YOUR BUSINESS

Social media over the years has impacted how companies do their business online and with the recent announcement from Mark Zuckerberg on January 11th 2018, business owners and marketers are busy trying to figure out what the changes earns for their businesses.

EDGING OUT THE COMPETITION

Invention, they say, is the mother of necessity. This statement holds water for many entrepreneurs. Unlike in the past where you needed a lot of resources to get off the ground, the internet has evened the playing ground. Information and knowledge at our fingertips. With a bit of practice here and there, you can really … Continue reading EDGING OUT THE COMPETITION

HOW TO ATTRACT THE RIGHT FACEBOOK AUDIENCE.

Numbers. Everything revolves around numbers. Wars have been won with the right numbers, contests lost due to lack of enough numbers, economy rising and failing based on the numbers and yet here I stand, saying numbers do not matter. The right numbers as a matter of  fact, is what matters. Having the right people surround … Continue reading HOW TO ATTRACT THE RIGHT FACEBOOK AUDIENCE.