Invention, they say, is the mother of necessity.

This statement holds water for many entrepreneurs. Unlike in the past where you needed a lot of resources to get off the ground, the internet has evened the playing ground. Information and knowledge at our fingertips. With a bit of practice here and there, you can really be anything you set your mind to.

So how do we claim our power in this field? How do we move from being substitutes to main players?

The answer is simple, consumer awareness. Knowing the behavior of your potential clients goes a long way to get you prepared. So we shall call this Facebook 102.

Consumer Awareness

“What next?” You wonder out loud.

You have your Facebook business page ready but all you are doing is staring at it. You have heard many stories about how hard it is to get a return on your investment (ROI). And as if that isn’t enough, you are already on a tight budget so you want to do marketing that will create the most impact.

You may even be wondering right now, why I am emphasizing on Facebook while there are other channels which are just as good. While part of it may be true, let us look at some numbers together.

Did you know that over seventy percent of adult internet users use Facebook? Now just take a moment and digest that piece of information. We are talking about people with the purchasing power,millions if not billions, within your reach.

Sixty three percent use Facebook for news and event while seventy four  for professional purposes and the content consumption has increased by over fifty percent over the last two years. As I said earlier on, take time and ponder on what these figure could mean for you and your business.

Now that you have those figures, we now look at the most effective type of media to use.

Post with images they generally perform better than those without. The image has to be catchy to capture one’s attention. It also makes the post look more attractive and the chances of the Call-To-Action (CTA) being responded to is higher.

Always make the post short and fun to read. Put yourself in the consumer’s shoes and try to imagine what they would like to read about. It is not always about you.

Videos- The game changer in the marketing field. For those who are yet to embrace video feeds as their post, had better do so and fast. Why? This is because forty five percent of people consume more than one hour daily of watching videos on Facebook and YouTube. Shoppers who view the videos are also twice more likely to make a purchase than non-viewers. With that in mind, marketing professionals also believe that video marketing has the highest number on ROI.

Product video- Four out of five customers would rather watch a video about a product rather than read about it.  Consumers believe that demo videos are also very helpful as it influences their decision making in the purchasing process.

When creating a video, remember that longer is not always necessarily better. Videos with the most views are usually under sixty seconds and with captions as most people prefer to watch without sound

Live videos- Three times more likely to be watched and for longer. This is because the customer feels like a part of the process thus creating a connection and establishing trust. So the next time, dare to get out of your comfort zone and show people what goes on behind the scenes. Got a new product to launch do a live video showing its effectiveness.

Now that you have the above information, I hope that you will feel less stuck. Consumer awareness and trends is really a broad subject and I shall talk about them in due time.

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