The Coronavirus outbreak is first and foremost a human tragedy, affecting millions of people. It is also having a growing impact on the global economy. A lot of countries are facing this pandemic and are trying to beat it.
There are five distinctive marketing concept types or approaches to achieving effective marketing. Notably, not all these marketing concept types work for all industries, because they differ in function. Every marketing concept was created depending on the need of the market. As markets changed, so did the concepts.
Relationship Marketing Orientation Era-This is the modern approach of marketing. Today’s marketer focuses on needs/ wants of target markets and aims at delivering superior value. The mantra of a successful marketer is ‘ Long-term relationships with customers and other partners lead to successes.
Consumer-centric marketing is a strategy that places your consumer at the center of marketing design and delivery. It is a strategy that ensures there is a healthy consumer-centric culture. It is about prioritizing customers over any other factor, using a blend of intuition, common sense, and solid data about customer behavior. You know that your customer is fundamental to your strategic success. At the heart of everything that you do and everything your organization does, should be an all-encompassing consideration of your customer.
Brand identity is the sum total of how your brand looks, feels and speaks to people. It is a way to communicate with the world, differentiate yourself from your competitors. A brand identity is what sells and not the product/service per se.
When coming up with an ad, it gets tempting to talk about your brand and what makes you unique in the market. As much as all that sounds fabulous and exciting to you, the customer just wants to get to the bottom line. Are all of my needs met? How convenient is this product or service for me? Tell your consumer how you will make their lives better. If possible, be specific as this will save the consumer time. Focus on the consumer and not the brand.
I, for starters do not mean to be negative. But the reality is; there are customers who simply are not right for your business. We live in an age where the customer is glorified and in return few of us take a moment to ask, was it worth it? The market simply tells us that the more the customers, the better your business model and the more the revenue. Today, I hope to convince you otherwise. A customer can be actually really bad for your business and knowing how to handle them is really important.
Welcome to the age of influence and data manipulation. We always like to believe that when we are making a purchase, we are doing it with minimal influence. However, that is not always the case. Marketers have found a way to make people gravitate towards the middle option. Most people are turned off by extremes. Getting the middle option that’s “just right” takes a balance of the old and new and influencing users incrementally when launching products or services. So what does the Goldilocks effect have to do with this?
And where there is a vacuum, no conversions will happen. This is why it is important to understand the psychology of your consumer and tailor your marketing efforts according to their needs.
Marketing is the cornerstone of every single business. For any business to prosper, business owners and marketers need to find a way to outwit their competitors. Having said that, half of the process involves understanding the psychology behind the buying process.
Customer reviews has been cited to be a major factor in with making or breaking a business. This is due to the shift to digital marketing and consumers raising their expectations. When a consumer interacts with your reviews, three things happen:
A lot has been said about email marketing and its likelihood of surviving the major digital disruptions. The truth is email marketing is here to stay and it will continue to be a main player in marketing. With a lot of sites implementing ad blocks, email marketing is now more important than ever.
There is no doubt that the rise of social media marketing and Internet led to companies rethinking their brand identity and values. The marketing paradigm has evolved from celebrity endorsement to now micro-influencers.
'When you photograph people in color,you photograph their clothes; but when you photograph people in Black & White, you photograph their souls.' Ted Grant Instagram I'm sure that most of you do not need an introduction to Instagram or the way it's used. While some of you may not consider it to be a stronghold … Continue reading A QUICK GUIDE TO INSTAGRAM MARKETING
A revolution (from the Latin revolutio, “a turnaround”) is a fundamental change in power or organizational structures that takes place over a relatively short period of time. There have been several revolutions since the 1900s from the first industrial revolution to the second industrial revolution to the technological revolution and now we are at data … Continue reading STRAIGHT TALK: DO DIGITAL MARKETERS HAVE ANY RESPONSIBILITIES TOWARDS THEIR CONSUMERS?
What is a digital marketing funnel?
This is a framework that helps you to define, understand and follow the different stages buyers pass through during the consumer lifecycle. It is the flow through which a potential customers lands on your site and then takes a desired action.
A lot has been said about social media marketing. Research has been done, tips and strategies given but one question still remains. How do you humanize your brand and give it a voice without sounding too salesy or come across as trying too hard.
As a digital marketer and strategist, I have to admit that Super Bowls is definitely one of my favorite times of the year. This is the one time we get to see marketing geniuses at their best and get some deep insights from them. That, plus the game obviously.
Due to the huge number of requests, I have decided to do a piece on the different types of messenger ads.
The potential of Facebook Messenger ads is amazing. With so many users on the platform, this is the platform to use when creating ads and marketing strategies for your business.
For a long time, women's impact on consumer behavior has been ignored but this trend is quickly changing. Women control 51% of the wealth globally, they influence 90% of home purchases and 70% in travel and leisure. Due to this researchers and influencers are going out of their way to make sure that they understand women better.
Messaging has become a multi-purpose tool. It’s proactive, instead of reactive. And there’s no greater example than Facebook Messenger. Research shows that the use of Facebook Messenger has been on the rise and this trend is not about to end any time soon. Facebook owns 45% of advertising space while Google owns 54% thus leaving … Continue reading WHY YOU SHOULD CONSIDER MESSENGER IN YOUR FACEBOOK MARKETING STRATEGIES.
Social media over the years has impacted how companies do their business online and with the recent announcement from Mark Zuckerberg on January 11th 2018, business owners and marketers are busy trying to figure out what the changes earns for their businesses.
Candy Crush Saga.
A game developed and released on April 12th 2012. I remember the first time I heard about it and all the excitement it had stirred in people. Out of sheer curiosity, I decided to download and play the game. And believe it or not, the game has quite the addictive effect on me.
Do you remember your first Facebook post? Your first tweet? Do you remember the first time you managed your company's social media presence? Well I do.
Did you know research shows that countries which neglect reducing gender imbalance, suffer more economically? Countries that tend to embrace gender diversification and equality prospers more as women tend to own around 48% of Micro-Small and Medium Entreprises. Which brings us to WIB-Kenya. Now if there is an event that is worth your time; … Continue reading WHY YOU SHOULD LOOK FORWARD TO WIB AWARDS 2017
Pride. Shame. Guilt. Happy. Sad. Anger. When starting out, getting an audience engagement can be very hard. You might find yourself pitching about your product and very little traffic to your website. This can be very frustrating especially if you are just starting out in Facebook Marketing. Today we shall call this Facebook 103. Did … Continue reading HOW TO BUILD AN EMOTIONAL ATTACHMENT TO YOUR BRAND